Business Bounce Back program making a difference
A new Business Bounce Back Mentoring Program especially for Hawkesbury Tourism Businesses is making great progress and helping local tourism operators.
The Business Bounce Back program was launched in April by Hawkesbury City Council as part of its broader business recovery program, the Mayor of Hawkesbury, Councillor Barry Calvert said.
“22 tourism businesses throughout the Hawkesbury are on the mentoring program, which is specifically designed to help registered businesses across all aspects of tourism,” Mayor Calvert said.
“The one on one mentoring is helping businesses that have been affected by recent events of bushfires, floods and COVID-19.
“We hope that this program assists businesses in providing the business tools for resilience in the future.”
Many participants in the Bounce Back mentoring program have continued to provide progress updates and thanks for the support they have been receiving to date.
For instance, business owner Penny Ramsay, of Off Road Rush, has found the program to be very useful.
"The Business Bounce Back Program has been fantastic in supporting me through the reopening of my business, especially after experiencing the double whammy of loss from bush fire, followed by closure from COVID-19,” Penny said.
“The assistance I have received, especially in the area of marketing, has truly been invaluable.
“To have an independent support team look at my business from a fresh perspective has really helped identify areas that we can improve upon, while also helping us to locate and utilise the resources that are available to work on those improvements. It has been a fantastic initiative.”
Rebecca Want, of Curraweena House, has benefitted from the mentoring program sponsored by Council.
“The mentoring has really helped my business bounce back from the bushfires and COVID-19. Both events have had a significant impact on our small business but I am optimistic that with support and mentoring that we will bounce back,” Rebecca said.
“The mentoring sessions have assisted me with identifying target customers, identifying the value proposition and moving towards targeted marketing. I am now striving to achieve my small business goals.”
As well as the mentoring, there have also been two practical workshop-style webinars - one on how businesses can create and update their Australian Tourism Data Warehouse listing, and another on demystifying marketing.
“This program is showing positive results for our Hawkesbury tourism business community,” Mayor Calvert added.
The Mayor believes the tourism businesses also deserve to be acknowledged for their conscientious approach during COVID-19 and for their compliance in health and safety for their customers and the wider community.
“Hawkesbury tourism businesses are doing a great job with complying with and communicating their COVID-Safe practices. We’ve had reports that visitors to local accommodation such as Bed and Breakfasts are impressed with their COVID-Safe practices,” Mayor Calvert said.
“Congratulations to all of our local tourism businesses, and keep it up the great work!”
To find out more and to join the program, please email City Design and Economic Development Manager Amanda Kearney via email@example.com or call 4560 4444.
Council has also set up the Hawkesbury Business Hub at www.yourhawkesbury-yoursay.com.au/hbh to offer business community centralised business information, particularly as it relates to the impact of COVID-19 and bushfires on businesses.
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