Spendmapp Data

Spendmapp, developed by Geografia, is an economic modelling tool used by several local government areas to measure consumer spending of locals and visitors geographically using bank data.  
The tool helps local Council’s and businesses gain a better understanding of the local economy by providing an insight into the visitor economy, online expenditure and escape expenditure. Using the data helps determine patterns of spending and can assist with managing and responding to long term economic trends and shocks.

January 2025

Check out the January 2025 monthly report for a breakdown of Hawkesbury's spending.

Data for January showed a positive trend across all measures.

  • Resident Local Spend was $93.5M. This is a 0.54% increase from the same time last year.
  • Visitor Local Spend was $49.9M. This is a 7.5% increase from the same time last year.
  • Total Local Spend was $143.3M. This is a 2.85% increase from the same time last year.
  • Resident Escape Spend was $93.4M. This is a 5.24% increase from the same time last year.
  • Resident Online Spend was $119.7M. This is a 8.58% increase from the same time last year.

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December 2024

Check out the Spendmapps Quarterly Economic Snapshot from Q3 2024 and the December 2024 monthly report for a breakdown of Hawkesbury's spending.

Data for December showed a positive trend across all measures.

  • Resident Local Spend was $116.4M. This is a 1.07% increase from the same time last year.
  • Visitor Local Spend was $60.2M. This is a 9.07% increase from the same time last year.
  • Total Local Spend was $176.6M. This is a 3.66% increase from the same time last year.
  • Resident Escape Spend was $110.2M. This is a 1.18% increase from the same time last year.
  • Resident Online Spend was $126.3M. This is a 6.24% increase from the same time last year.

The biggest night of December was Thursday 19 December, which was our Light Up Windsor Street Fair. This event generated a 21% increase in total overall spend compared to the 2023 Light Up Windsor event!

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