Economic Profile
Spendmapp, developed by Geografia, is an economic modelling tool used by several local government areas to measure consumer spending of locals and visitors geographically using bank data. The tool helps local Council’s and businesses gain a better understanding of the local economy by providing an insight into the visitor economy, online expenditure and escape expenditure. Using the data helps determine patterns of spending and can assist with managing and responding to long term economic trends and shocks.
Economic Profile, developed by .id, is a comprehensive economic analysis tool used by Hawkesbury City Council. This resource assists in understanding economic trends, identifying growth sectors, and informing strategic planning for businesses and policymakers. It consolidates data from 11 different datasets, including the Australian Bureau of Statistics and National Economics (NIEIR), to provide insights into the local economy. Key metrics include Gross Regional Product (GRP), local employment figures, industry composition, and building approvals.
March 2025
Check out the March 2025 monthly report for a breakdown of Hawkesbury's spending.
- Resident Local Spend was $101.1M. This is a -0.8% decrease from the same time last year.
- Resident Online Spend was $126.8M. This is a 9.86% increase from the same time last year.
- Visitor Local Spend was $55.0M. This is a 8.61% increase from the same time last year.
- Total Local Spend was $156.1M. This is a 2.32% increase from the same time last year.
- Resident Escape Spend was $92.6M. This is a 0.84% increase from the same time last year.
The 9.86 % increase in Resident Online Spend reflects the growing national trend towards online sales. This emphasises the need for a strategy to support local traders in enhancing their online presence.
February 2025
Check out the February 2025 monthly report for a breakdown of Hawkesbury's spending.
- Resident Local Spend was $93.1M. This is a -1.49% decrease from the same time last year.
- Visitor Local Spend was $48.3M. This is a 4.31% increase from the same time last year.
- Total Local Spend was $141.4M. This is a 0.41% increase from the same time last year.
- Resident Escape Spend was $83.4M. This is a 0.51% increase from the same time last year.
- Resident Online Spend was $116.4M. This is a 3.57% increase from the same time last year.
The 4.31 % increase in Visitor Local Spend suggests a relatively healthy growth in visitor economy activity.
January 2025
Check out the January 2025 monthly report for a breakdown of Hawkesbury's spending.
Data for January showed a positive trend across all measures.
- Resident Local Spend was $93.5M. This is a 0.54% increase from the same time last year.
- Visitor Local Spend was $49.9M. This is a 7.5% increase from the same time last year.
- Total Local Spend was $143.3M. This is a 2.85% increase from the same time last year.
- Resident Escape Spend was $93.4M. This is a 5.24% increase from the same time last year.
- Resident Online Spend was $119.7M. This is a 8.58% increase from the same time last year.
December 2024
Check out the Spendmapps Quarterly Economic Snapshot from Q3 2024 and the December 2024 monthly report for a breakdown of Hawkesbury's spending.
Data for December showed a positive trend across all measures.
- Resident Local Spend was $116.4M. This is a 1.07% increase from the same time last year.
- Visitor Local Spend was $60.2M. This is a 9.07% increase from the same time last year.
- Total Local Spend was $176.6M. This is a 3.66% increase from the same time last year.
- Resident Escape Spend was $110.2M. This is a 1.18% increase from the same time last year.
- Resident Online Spend was $126.3M. This is a 6.24% increase from the same time last year.
The biggest night of December was Thursday 19 December, which was our Light Up Windsor Street Fair. This event generated a 21% increase in total overall spend compared to the 2023 Light Up Windsor event!
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